Article: How Google’s Social Search Impacts SEO


More insight here on the impact of Social on Search…

How Google’s Social Search Impacts SEO

SEO industry insiders have been trying to understand the relationship between social sharing and SEO for some time now. In early 2011, Rand Fishkin, CEO and co-founder of SEOmoz, tested the relationship between Twitter and Facebook shares and search results in Google. He found a positive correlation between the number of retweets and shares a link received and its search ranking. He found that the more the link was passed around on Twitter and Facebook, the higher the search rank of the page.³

(via Instapaper)

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