Facebook Social Ads – Leaked Document

Marketing and Advertising on the web is becoming more and more Social. Each week we are getting further away from the old empty, hype-based advertising and marketing, and moving more toward social PROOF (truth).

More and more, we and the markets we target are making their buying decisions with consideration given to what our friends are saying or have said about a brand or product (online).

Of course before the days of Facebook, word of mouth marketing was always the most powerful kind of marketing – all Facebook is doing is progressively weaving word of mouth marketing into their whole platform.

Here is the article that prompted this Post…

Facebook’s New, Entirely Social Ads Will Recreate Marketing

BY E.B. BoydToday Leaked documents show Facebook making a radical departure from traditional online display advertising into a world where ads are conversations and brands automatically tell you which of your friends are already on their side.

Facebook appears ready to launch a new set of premium ad units, and, based on a review of documents which purport to describe them, the social network would seem to be doubling down on two core principles that mark fundamental departures from traditional advertising.

First, Facebook is making the new ads social by default, meaning they will automatically show users when their friends have already Liked the advertiser. And the new formats will draw their content exclusively from posts to brands’ Facebook Pages, rather from advertising copy written independently.

Combined, these features make two statements about where Facebook believes the future of online advertising lies–at least in its particular universe. It is saying that ads based on content, rather than messaging, have a better chance of hitting home, and that ads involving tacit endorsements from the people you know have a better chance of capturing your attention.

“When people hear about you from friends, they listen,” the Facebook materials say. “We’ll expand your ad with stories from friends who have already connected.” (“Stories” is Facebook’s shorthand for a wide varitey of interactions on the site. In the case of ads, it seems to refer to the fact that the ads will display which of a viewer’s friends have Liked the brand.)

Facebook has not commented publicly on the new ads (presumably they will discuss them at a marketing launch event in New York next week). But the materials describing the new units were posted to Scribd earlier this week. The news was first reported on GigaOm. The documents are below.

Facebook Premium Ads Guide Facebook Premium Ads Overview

In the documents, Facebook says it is scrapping most of the display ad units it has offered until now, replacing them with the new formats. The previous ad units incorporated some of the social and interactive elements, but the new ones are implementing those features in a more comprehensive way.

See full article here…

Do you use Facebook Ads?

What are your thoughts on Facebook’s direction with this?

Feel free to share your thoughts on it all below…


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